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Research papers

User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers. This is, at least in part, why the Internet has struggled to grow its share of advertising spend. Site-centric...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Fred O'Connell
Company: Nielsen
June 12, 2002
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Citation

O'Connell, F. (2002a, June 12). User-centric Internet measurement and its role in media planning. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/user-centric-internet-measurement-and-its-role-in-media-planning